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What do Forex Companies Look for in Regards to Media Buyer position

media

Since forex companies have to advertise to get more clients, they need media buyers. The work of a media buyer includes and not limited to:

  • Negotiating the best price and placements of advertisements
  • Get the best airtime slots
  • Identify target audience
  • Update the company on the ratings and development in the industry
  • Ensure there is cordial relationship with media sales and staff.

Given the sensitivity of this position, a forex company must get qualified individual to fill in the position of a media buyer. Here below are some of the qualities that a forex company looks for when thinking of hiring a media buyer.

  • Informed on all the Advertising medias

A media buyer position should only be filled by an individual who knows of all the advertising medias. There are the traditional and the emerging ones like the social media. A media buyer should have knowledge on all these advertising platforms.

 

  • Effective Organizational Abilities

A forex company will also be looking for an organized individual to fill in the position of a media buyer. Therefore, organizational ability is very important in regard to this position.

 

  • Good Numerical and Data Management Skills

The scope of this job requires the position owner to have good numerical and data management skills. This helps in keeping track of the statistics on popularity of different Medias. It is also helpful in analyzing the converted leads so as to know the effectiveness of a certain advertising media. Therefore, a forex company will be very keen to hire a media buyer with good numerical and data management skills.

 

  • Ability to Assimilate Large Amounts of Information

The media buyer should also have the ability to assimilate large amounts of information. Forex companies will look for this quality in a person since the media buyer will be involved with many advertising agencies and there is great important of not losing information of any of the advertising agency.

 

  • Good Reasoning

A forex company is also likely to hire a person who has good reasoning to fill in the position of a media buyer. This is because the individual will be expected to reason out some basic things in regards to the price, quality and placements of advertisements.

 

  • Computer Literate

A forex company will most probably be looking for an individual with good computer skills. Knowledge in MS Office is needed to perform this duty well. A forex company may also look for a person who has knowledge on the specific software used in media buying and research.

 

Possession of the above qualities and skills will definitely see you become a favorite of a forex company in the position of a media buyer. This is because, the above mentioned are the exact things that forex companies look for in regards to media buyer position.


February 4, 2016

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