MEDIA BUYING – EXPLAINED!
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    MEDIA BUYING – EXPLAINED!

    August 4, 2016

    If you have the brain and personality for negotiation, research, creative thinking, managing a budget, social media, targeting audiences, statistics and winning, then you might be a super Media Buyer in disguise! Media Buying is an efficient and effective way

  • The Copywriter will take a leading role in shaping the voice of our brand and influencing the content in 14 other languages. Will lead other languages in topic and style. Stay attuned to trends in the gaming world. Write for new and changed site features as well as SEO content and materials for the retention and acquisition teams. This is an in-house position in the Content-SEO team in the Marketing department.

    Key responsibilities:

    • Lead writer of the brand, guiding the tone and style of the other languages.
    • Optimizing content for search engines and lead generation.
    • Support new site features in cooperation with Marketing teams, Graphic Design and R&D.
    • Staying attuned to trends in the gaming and online marketing worlds.
    • Handle the brand’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be relevant.
    • Monitor and engage in relevant social discussions about our company, competitors, and/or industry.
    • Explore new ways to engage and identify new social networks to reach our target audience.
    • Create shareable content appropriate for specific networks to spread both our brand and our content.

    Requirements: 

    • Great grammar skills and a passion for writing and online marketing.
    • Able to work under pressure and meet deadlines while managing multiple tasks.
    • Native English with proven writing skills and the ability to adopt the style, tone, and voice of our business’ various types of content.
    • 2-3 years of online marketing and content creation experience – preference for e-commerce/gaming.
    • Experience in Social Media.
    • Knowledge of SEO best practices.

     

    Location:

    Ramat HaChayal

  • A fast-growing financial company in Ramat Gan is looking for an experienced Media Buyer.

    High pay + incentives!

    Responsibilities:

    •  Buying advertising space on various websites
    •  Creating the methodologies for media buying
    •  Creating the methodologies for optimization
    •  Setting the parameters to measure and evaluate online-campaigns
    •  High negotiations skills
    •  Experience with media buying systems
    •  Methodologies to reach high ROI campaigns

    Requirements:

    • Minimum of 1+ years proven experience in media buying on Binary\Forex industry
    • Excellent negotiations skills
    • Analytical skills
    • Marketing and Sales oriented
    • Excellent knowledge of Excel and Office

    Location:

    Ramat Gan

  • The world’s fastest growing financial portal is currently looking for a native English speaker with solid American English editing skills and a background in global financial markets to join our content team as an editorial assistant.The right candidate will have journalism or English degree and an interest in US and world financial markets, OR a business degree with strong editing skills, and a clear desire to learn, contribute and grow within our online editorial environment by displaying a willingness to take responsibility for both mundane as well as higher profile tasks.

    Key responsibilities:

    •  Assist in the editing, proofing and posting of financial markets content in a timely and efficient manner.
    •  Maintain a number of ancillary sections within the site.
    •  Help manage article flow and trafficking of content sent to the site.

    Qualifications:

    •  American English at Mother Tongue Level (speaking/reading and writing) – A MUST (NOT negotiable)
    •  Some editorial or content management experience –Advantage
    •  Background or actual experience in the financial markets and/or trading/investing- Strong Advantage
    •  Highly professional attitude and the desire to exceed expectations
    •  Detail-oriented, self-motivated team player
    •  Degree in journalism or English OR business degree with proven editing skills

    Location:

    Tel Aviv

  • A rapidly expanding Financial portal in Tel Aviv is searching for a Social Media Specialist!

    • Influence over 12M high profile traders and investors around the world
    • Enjoy excellent benefits and a high-energy working environment
    • Be a part of one of the top, online marketing departments in Israel, in one of the most competitive markets in the world

     

    Responsibilities:

    Help create and implement the company’s Social Media strategy, developing appropriate channels and the company’s community

    Requirements:

    • English – Mother tongue level A MUST
    • Thorough understanding of all social media platforms with at least 2 years of proven experience (especially Twitter and Facebook).
    • Marketing oriented, creative thinker
    • Ability to multitask in a fast-paced, high stress environment
    • Excellent analytical skills
    • Excellent attention to details
    • Strong ability to work independently while also contributing willingly to team driven-projects
    • Photoshop proficiency – an advantage
    • Basic understanding of Financial Markets – an advantage
    • Basic understanding of SEO or Analytics – an advantage

     

    Location:

    Tel Aviv

  • A industry leading Media Company is seeking an experienced SEO Expert.

    Responsibilities

    You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks while reducing any negative footprint.

    • Optimize copy and landing pages for search engine marketing
    • Perform ongoing keyword discovery, expansion and optimization
    • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
    • Research and implement search engine optimization recommendations
    • Research and analyze competitor advertising links
    • Develop and implement link building strategy
    • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
    • Work with editorial and marketing teams to drive SEO in content creation and content programming
    • Act as gatekeeper for copyright infringement on Search Engines, YouTube, Google Play and iTunes.
    • Manage ORM both in SERPs and in Forums, as needed.
    • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

     

    Requirements:

    • Solid understanding of performance marketing, conversion, and online customer acquisition
    • Develop and implement link building strategy
    • High proficiency with popular SEO Tools.
    • Knowledge of HTML and web standards a significant advantage.
    • Up-to-date with the latest trends and best practices in SEO
    • English – High proficiency, an extra language a plus.

     

    Location:

    Tel Aviv

  • A successful, regulated Forex company in Tel Aviv is looking for an experienced CMO to manage their marketing department. 

    Responsibilities:

    • Help develop, plan and approve the Marketing strategy,
    • Manage multi-level and multi-channel commission programs
    • Develop and monitor KPI’s and targets from campaigns to increase quality marketing campaigns
    • Improve performance of existing Marketing managers
    • Analyse, adapt, optimize and report on the activities of the Marketing department
    • Resolve any issues or shortfalls within the Marketing department
    • Ensure the Marketing department is up to date and complies with company and international Forex regulations

    Requirements: 

    • 2+ years experience in senior management within the Forex industry
    • Proven experience in Marketing management
    • Experience running a marketing or similar department – preferred
    • Excellent understanding of digital marketing, analysis and affiliate technology
    • Responsible, organized and personable
    • Ability to analyze, report and optimize the department activities
    • Implement regulations and best practices throughout the department
    • Excellent English

    Location:

     Tel Aviv

  • A successful, regulated Binary Options company in Tel Aviv is looking for affiliate managers to join their team. 

    Young, fun, dynamic and personable atmosphere, great base salary + bonuses!

     

    Responsibilities:

    Develop and implement an effective Affiliate Marketing strategy,

    Identify and recruit new affiliates

    Deliver the affiliate incentive program and all promotions to partners

    Motivate, monitor and help improve the performance of existing affiliate campaigns 

    Manage traffic quality

    Requirements: 

    Mother tongue English – a MUST!

    Industry experience in Affiliate marketing – a MUST!

    Background in driving sales, lead generation and digital campaign management – a MUST!

     

    Location:

     Tel Aviv

  •  

    Searching for a super Studio Manager for a successful Online Services B2B company with excellent employee conditions in Herzliyah.

    High base salary for the right candidate.

     

    Responsibilities:

    • Responsible for providing all creative material needs across the business (website, software design, marketing campaigns, offline advertising, email templates, banner advertising, content and translations )
    • Running the creative team and setting priorities.
    • Managing marketing projects, planning and implementation:
    • – Design
    • – Translations
    • – Content
    • Coordination of cross-departmental marketing activity (marketing, CRM and site specific projects)
    • A deep understanding of our products, markets, customers and competitors.
    • Implementation of new strategies to the marketing process using competitor analysis.
    • Budget planning and business planning for the department
    • Developing new design concepts, graphics and layouts
    • Managing freelancers according to company’s needs

     

    Requirements:

    • At least 1 of experience in similar position – Must
    • 3 years of experience as a designer – Must
    • Experience in design for Web or Digital companies / clients – Must
    • Experience in the Online industry – Advantage
    • Experience leading and managing a team
    • Knowledge of Adobe Photoshop and Illustrator- Must
    • Experience in planning, managing and maintaining marketing projects
    • Experience with managing freelancers – advantage
    • Mother tongue English – a Must
    • Highly organized and detail oriented with ability to track and follow up on actions
    • Strong project management skills
    • Quick learner, open and able to adapt with new tasks and processes
    • High degree of initiative; self-driven and self- motivated; Ability to work autonomously
    • Excellent  interpersonal skills, open minded, communicative, positive thinker

     

    Location:

    Herzliyah

  •  

    A well reputed gaming company in Herzliyah is seeking an experienced Marcom Manager.

     

    Responsibilities:

    Creation, implementation, optimization, analysis and reporting on online marketing strategies and campaigns. 

    Leading a team of creative experts to implement successful marketing campaigns on time and within budget.

     

    Requirements:

    1+ years experience in Marcom Management, preferably in the gaming industry.

    Mother tongue English

    In depth understanding of the online gaming industry – a big advantage!

    Successful track record creating and implementing marketing strategies and online campaigns.

    Experience creating, editing and implementing international email marketing campaigns.

    Basic understanding of SEO, SMM, graphics and translation requirements

    Ability to effectively use and respond to analytical tools and campaign outcomes

    A team player with the ability to harness and motivate a team to their strive for the best possible outcomes.

    Management experience – a big advantage!

     

    Location:

    Herzliyah

     

  • A highly successful company in Herzliyah with an excellent employee conditions is searching for a new retention marketing professional. 

    High base wage + bonuses.

     

    Responsibilties:

    Maintain, retain and optimize profitable client accounts, welcome first time depositors and help improve the company conversion rates.

     

    Requirements:

    • Experience in a similar position, preferably in the Gaming industry. 
    • Excellent track record in sales, marketing and / or customer support.
    • Experience with international markets 
    • High level of English – mother tongue prefered.
    • Strong analytical skills
    • A team player and goal orientated
    • Confident communicator and professional worker

    Location:

    Herzliya

  •  

    A dynamic, established and very stable Forex company in Tel Aviv is searching for a Localization Manager to localize our software, website and marketing materials in multiple languages.

    Great work environment and opportunities for advancement within the company.

     

    Responsibilities:

    • Work with multiple systems and software tools
    • Work with internal language stakeholders
    • Create project plans, schedules and budgets
    • Find, negotiate and work with quality external (freelance and agency) translators 
    • Advise our R&D department on localization requirements
    • Define and perform language QA procedures

     

    Requirements:

    • Excellent spoken and written English –  A Must!
    • Proven experience with translation processes and tools (CAT software, Content Management Systems, etc.)
    • Ability to learn new tools
    • Advanced MS Office skills
    • Experience with managing outsourced suppliers / partners
    • Experience with budget tracking, forecasting and reporting
    • Self-motivated with strong organizational and project management skills

     

    Location:

    Tel Aviv

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