MARKETING

Programmatic Media Buyer #99205 - קניין מדיה


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Programmatic Media Buyer

 

The Programmatic Media Buyer is responsible for the implementation of daily management and optimization of assigned programmatic campaigns. This position will assist in strategy and planning responsibilities including research and insights derived from past campaign performance and cross client learning.  A thorough, hands on knowledge of programmatic media, Google’s Double Click Ad Products (DBM & DCM) is required. A critical eye for detail and a love for data analysis is a must. Experience with online finance campaigns and accounts that focus on ROI is a strong plus.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Own the day-to-day management and optimization of assigned programmatic campaigns
  • Pulls and analyzes campaign performance reports to inform daily optimizations and testing recommendations
  • Insures that campaign KPIs (CPL, CPA, cR, LTV) and objectives are met both near and long term.
  • Prepares research and insights to inform ongoing media recommendations
  • Manages budget allocations and bid parameters to deliver most efficient results

 


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