MARKETING

PPC (Google & Facebook) Team Leader - #102131 - מנהל קידום ממומן


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PPC (Google & Facebook) Team Leader

 

Responsibilities:

  • Manage and lead a team of PPC campaign managers in ongoing monitoring & control of performance. This includes analysis marketing activities and processes, campaigns effectiveness measurement, identifying and analyzing trends, profitability analysis, ROI analysis, risk assessment, follow-up on KPI, and more.
  • Budgets planning including Setting KPIs and objectives to support business goals.
  • Manage and optimize PPC team campaigns. (Search, display, mobile & paid social).
  • Keyword research, ad writing, data analysis and more
  • Constant exploration of traffic opportunities aiming at defined goals

 

Requirements:

  • BA – a must, Preferably in Economics, Business, Marketing or other analytical domains. 
  • At least 2 years managerial experience.
  • At least 5 experience managing Paid Search campaigns (Google, Facebook, Yahoo/Bing) using optimization tools, while hitting defined CPA targets. 
  • Experience managing high budgets above $250k a month. 
  • Proven experience in Google Analytics
  • Understanding of the mobile world – huge advantage
  • Experience with AppsFlyer/FireBase – big advantage
  • Excellent written and verbal communication skills +   Excellent analytical skills
  • High level of Excel skills
  • Very high level of English, Native English speaker is an advantage.

 

  • Google AdWords certified – Advantage

 


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