Content Writing – Explained!

content writing pic 2

Content writing sounds like a dream job and for the right person, it is!


The Content Writer creates the voice of the company and communicates the business’ story to the rest of the world. As Bill Gates once quoted, “Content is King!” This is why many companies are so picky about their content writers and, unless content is one of their focus products, only employ one or two at the most.


The Content Writer is a broad term that often encompasses or is involved many subcategories and specializations, such as:

  • Email Marketing
  • B2B
  • B2C
  • Email support templates
  • Script writing
  • Articles and press releases
  • Website content
  • Promotional content
  • Content optimization for SEO
  • Internal promotions
  • Banner writing
  • Branding
  • Affiliate Marketing
  • Technical writing
  • White papers
  • Social Media Marketing
  • Blogs
  • Social Media networking


What do you need to be in-demand as a content writer?

Firstly and foremost you need to be a great story teller.

You need to have excellent computer and research skills, a good understanding of your industry and an in depth understanding of your company and their products.

You need to be an avid reader and up to date on all the latest content, SMM and industry practices.

You also need to be a grammatical perfectionist, yet know when to break the rules. Poor grammar is the downfall of any great content because it makes the content, and therefore the company, look second rate.

You also need to be able to edit and cut down your content to its basic essentials, because most people won’t read to the end of any document or article.

You need to be able to compromise and take criticism with a grain of salt: after all, it’s not you they are criticizing, but the effectiveness and accuracy of the message you are purveying. And everyone with an interest has an opinion, wants to be heard and the editing process can potentially be never-ending.

That said, you also need to be able to stand your ground on essential points and be able to put your foot down when the message is being lost or losing effectiveness in the pursuit of accommodating everyone’s opinions.

Finally, you need to make sure you keep yourself happy, healthy and maintain a positive outlook. After all, you are the voice of your company and your personality and mood is projected in your writing.


How to get started?

Not all great content writers studied writing or a related topic at University, but it certainly gives you a huge step up into the industry.


Start by trying to volunteer write a few articles or content for an NGO, submit articles to a newspaper or blog or you can publish a few pieces on an appropriate social media group. This will help build your experience, your CV and your reputation. You can even start your own blog, but blogs need to be maintained and updated regularly or their inclusion in your resume could do more harm than good.

Unlike most other professions, your interview process begins with a stellar CV and cover letter. As a content writer, the workplaces you apply for will review your application with a fine tooth comb and any mistakes there will disqualify you from that position out of hand. After all, if you can’t write compelling content for yourself, how will you do it for their company?

Take the time to make sure your CV and cover letter are grammatically and linguistically perfect. Ensure they send the right message, catch the reader’s attention and showcase your supreme writing skills. And for the love of all that is holy, run a spell check! (Even the most professional, seasoned writers can make a typo).

And make sure you have at least 5 writing samples edited to perfection all ready to send at a moment’s notice.  If a company is interested in your CV, they’ll ask for 3 writing samples and you want to be able to choose the right one and send it off immediately. Each sample should address a different audience, objective and topic to showcase your diversity, research skills and professional competence.

Apply for content writing positions at companies that produce something of interest to you: if you eagerly follow the stock market, you’d be a great asset to a Forex company. If you love video games, apply to a gaming company. If sports is your passion, there is plenty of work writing for sports websites. Your passion for the relevant subject will certainly be apparent to potential employers and will give you a huge advantage.



Content writing is a big job that requires intelligence, dedication, talent and a big personality. 

It also provides the perfect opportunity for graphomaniacs to earn a good living doing what they love best: writing non-stop all day!


July 20, 2016

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